You are to select and analyze banana republic display from each of the categories listed below. You are to take pictures or sketches of all displays, mount them separately on 8 ½ x 11 paper or sketch pad. Underneath each picture you will include a typed analysis. Be specific with you explanations, and include all principles of design that we have studied. Neatness and organization are important.
Points to consider in your analysis: Selling Power, Attention Getting Devices, Timeliness of the installation. Use of color and theme, use of design principles, use of background, arrangement of merchandise and overall neatness of display. Discuss these points and any other visual merchandising suggestions that you may want to include. Also note if the displays are lacking in any way, and feel free to mention if the display person used a design principle incorrectly.
1. Fashion display with mannequin
2. Fashion display without mannequin
3. End of aisle supermarket display
4. Point of purchase impulse display
Please be sure to go to mall management to ask permission to take photos inside the mall. Explain that this is an assignment and show your Berkeley photo ID. This goes the same for any interior shots taken inside stores. Please talk with the manager and let him/her know what you are doing so as not to arouse suspicion.
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