To research and investigate the impact of a communication issue to illustrate how theories and issues studied in the unit can be applied within a real context

To research and investigate the impact of a communication issue to illustrate how theories and issues studied in the unit can be applied within a real context

To develop an understanding of argumentation, reasoning and persuasion as factors in written communication

To use primary and secondary academic research skills to gather material

To present the research and make conclusions and recommendations using
professional business report format

To demonstrate professional writing, editing and written presentation skills in a
professional document
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Assessment Description
Background: You are the employee of a company who has been asked to evaluate the impact of a technology or issue on aspects of communication within the organization. You need to do this research and present your findings in a business report (please note, this is NOT an essay), justifying your proposal/outlining your research and decisions.
The aim is to research how this issue impacts on a real organization, using some real research plus background reading on the subject.
SCENARIO 2: Your company website has been in place for several years now and the boss feels it needs a facelift. You have been asked to prepare a report examining its effectiveness. Do some background research on general principles of web design, aesthetics, usability etc. How effective is your company website? What is it mainly used for and for what audience. Look at its design, layout, functionality, cultural appropriateness, usability etc. What is good, what is poor, how might it be improved? Prepare a report to your manager, outlining your findings and making recommendations. You must refer to the background research you have done to support your analysis and findings.
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Your report must include the following parts:
? Title page,
? Table of contents
? Executive summary
? Page numbering
? Headings, subheadings and a decimal numbering system e.g.
Executive Summary
1.0 Introduction
2.0 Method
3.0 Discussion (with relevant sub sections)
4.0 Conclusions
5.0 Recommendations
6.0 References (or similar headings)
? Text citation of quotations and paraphrases e.g. Smith (2012)
? Bibliography using APA style (see APA Style Guide in both the website and vUWS
homepage)
? Properly referenced and annotated graphs, pictures and/or diagrams
? Professionally formatted ? assignments should be word processed and set out
professionally
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