Tesco in India

Tesco in India

Project description
Company is : Tesco In India
propose and present a foreign market servicing strategy plan of an enterprise chosen by the student group.
You are working in a multinational/small-medium enterprise, your department is in charge with seeking out business opportunities and developing initial business plans. After a few years of success the company is open to any suggestions on (further)international expansion provided they make economic sense. research the possibilities of expanding business in a foreign country through the compiling and analysis of industry and country related data. the feasibility report would have the details in the following areas:
Foreign Market Servicing Strategy (FMSS)
Corporation: Describe the corporations main business and its main strengthens and weaknesses. The report would cover of the following:
Financial condition
Technology know-how/expertise knowledge
International experiences
Home government industry policy
Industry competitive environment (fierce market competition, monopoly)
Product/Service: Describe the specific product/service the corporate to invest
Market: Describe the target market or market segment for your product/services (country-specific, low-cost)
Production site or services personnel location(country/countries): Explain where the product should be manufactured or the service should be provided from and why (country-specific advantages)
Economic potential
Regional trade relation, impact of economic bloc on investment
Host government policy, e.g. FDI policy, industrial policy, currency control, tax regulation etc
Corporate Social Responsibility/Business ethic/stakeholders consideration
Likely challenges: Summarize the challenges on the external environments that the enterprise would likely to encounter and offer solutions
Entrymode: Explain and justified in details on the suggested entry mode (such as green field operation, brown field operation, joint ventures between foreign and local partner(s), franchising, licensing, management contract, wholly owned subsidiaries, sale agents, etc.)in the target market and if the target market is not where the product or services finally sell please provide a description on how the products/services will be delivered. The team should apply at least one international business theory to explain the choice of entry mode(e.g. eclectic theory, Uppsala model, network theory, international production life cycle and etc).
The assessment assessed the following module outcomes:
To critically assess the implication of macro environments on internationalization of enterprises.
To critically analyse the business climate at global, regional and national level using relevant theoretical and analytical tools.
To communicate effectively both orally using a range of media.

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