Strategic Marketing Foreign Market Analysis and Entry
Assume you are in charge of international marketing in a kitchen units manufacturing company.
You need to research and select a company suitable for this assignment. To do this you will address the three sections below, and compile your findings into a 3000-3,300-word report. Throughout the report you must demonstrate your wider reading of appropriate academic literature i.e. fully referencing your work using the Harvard format, in order to support your viewpoints.
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