strategic management – report to board of directors
Assessment Task – Business strategy- Business report
Specific Requirements: This is a research-based group assignment designed to test students in regard to the principal learning outcomes for the module as set out in the Module Guide. For the purposes of the assignment, each student group is required to adopt the role of an external strategy consulting group reporting to, and advising, the Board of Directors of a large domestic or international organisation of the group?s own choice (via the CEO of the organisation involved).
The assignment deliverable is as follows: a formal written report setting out the background to the consulting assignment, and addressing the three principal requirements specified below (100 marks);. .d
The report to the Board of Directors should contain the following principal elements:
1. An analysis of the organisation?s external environment (societal and industry), highlighting, in particular, the major trends evident in the organisation?s industry environment, the opportunities and threats posed by these trends, and the implications of same for the future strategy of the organisation (40 marks);
2. An analysis of the organisation?s internal strategic capability in terms, especially, of its ability to respond to the external opportunities and threats identified (40 marks); and
3. The group?s conclusions and recommendations for the future strategic direction of the organisation in the light of 1 and 2 above (highlighting the various strategy development options open to it) (20 marks).
The report must also contain the following:
? A numbered contents page
? An Executive Summary
? An identifiable main body
? A list of References and Bibliography
? Numbered Appendices (where appropriate).
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