Strategic Case Analysis / Amazon academic essay MBA

Question: ” Critically Evaluate the role and importance of Jeff Bezos, in both business and corporate strategies at Amazon, in any two selected stages of its existence?”

– Research strategies of Amazon from start until present, focussing on business and corporate strategies.

– Select two periods, or instances which are important, giving insight into the role and importance of jeff Bezos

-Academic journals main source for references,must be up to date
Other important sources: Company info(Amazon), News / credible websites, business sources, etc.

– Research Academic theory of corporate / business strategies (using journals)

– Understand key models and executive management decision making processes and leadership

_ Then evaluate the link between theory and the two decisions you chose ( one must be corporate strategy the other business strategy.

_Be objective and justify points with theory

chose 8/10 themes and write 200-250 words paragraph for each.

– Do not use the same reference throughout.

– Academic writing throughout all paragraphs.

-Critically evaluate Jeff Bezo and the corporate / busines strategies.

(examples for the strategies: Expansion, Increased Production, “Going Green”, etc.)

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