Topic:
“Starbucks: Building Relationships With Coffee Growers.”
Details:
Review “Starbucks: Building Relationships With Coffee Growers.”
Create a PowerPoint presentation (10-15 slides including title and reference slide) that addresses the following questions (consider employees, customers, farmers, and any other stakeholders in your response for both questions):
1.How does Starbucks motivate any three of its major stakeholders?
2.Using one content, one process, and one reinforcement theory, how does Starbucks build and maintain morale in its business?
3.Describe how Starbucks has been both effective and efficient in its communication with any three of its major stakeholders.
4.Using your textbook and the assigned articles, identify any five major 21st century challenges that Starbucks encountered?
5.How did Starbucks overcome these challenges?
6.Present your overall impression of Management (as a process) of Starbucks.
Use at least four academic references. Academic references include the textbook, the readings, or any article from the GCU Library. You may use information found online but online encyclopedias (e.g., Wikipedia) and blogs do not count as academic references.
Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.
Do not exceed the word limit. For full credit, make sure that your Turnitin Similarity Index does not exceed 15%.
Use the “Motivation and the Challenges of Management Grading Rubric” to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Motivation and the Challenges of Management Grading Rubric
REQUIREMENTS: POSSIBLE ACTUAL
1) Discusses how Starbucks motivates its stakeholders. Uses one content, one process, and one reinforcement theory to describe how Starbucks builds and maintains morale in its business. 15
2) Describes how Starbucks has been both effective and efficient in its communication with stakeholders. 15
3) Discusses the major 21st century challenges Starbucks and other coffee sellers have faced. Describes how Starbucks overcame these challenges. 15
4) Identifies three ideas or concepts from the course, which the student thinks would make him/her a better manager. Provides a thorough explanation of the concepts or ideas as the reasons behind their choices. 15
5) Uses at least four academic references. 10
6) Layout
The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point.
The background and colors enhance the readability of the text. 10
7) Mechanics of Writing
a) Student is clearly in control of standard, written American English.
b) All writing includes correct spelling, punctuation, and grammar.
c) Similarity Index less than or equal to 15% *Instructor discretion advisable. 10
8) Language Use and Audience Awareness
a) All writing includes correct sentence construction, word choice, etc.
b) The student uses a variety of sentence constructions, figures of speech, and word choice in unique and creative ways that are appropriate to purpose, discipline, and scope.
c) Assignment is within the required word count. 5
9) Evaluating and Documenting Sources
Title slide is complete. References section includes correctly cited sources. Correct citations are included within the body of the presentation. 5
TOTAL 100
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