Seminar International Marketing

Seminar International Marketing

Textbook:
Cateora, P.R., Gilly M.C., & Graham, J. L. (2013). International Marketing, 16th. ed. New York, NY: MCGraw-Hill. ISBN: 978-0-07-352997-4

PROMPT:

Marketing research over the Internet has increased significantly in the past decade. Discuss at least three strengths and three weaknesses of marketing research conducted online.

Business planning and market research go hand in hand. The goal of marketing research, in my opinion, is to reduce decision-making risk. So what does this really mean, in your opinion? Explain several ways that organizations reduce decision-making risk through market research and provide some examples.

Make sure to reference the readings and other sources to support your discussion!
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