Rumelt’s four criteria for evaluating strategies.

Rumelt’s four criteria for evaluating strategies.
1. Compare and contrast two of Rumelt’s four criteria for evaluating strategies.
2. Describe the seven-step process of effective contingency planning in strategy evaluation.
3. Discuss some contingency plans commonly established by firms.
4. Discuss the different perspectives and concerns of the balanced scorecard.
5. Follow the instructions for the Assurance of Learning Exercise 9A on page 306 of the textbook. Create a minimum two-page APA formatted paper evaluating McDonald’s strategy. Choose at least one of McDonald’s competitors and discuss its position relative to McDonald’s. Comment on McDonald’s prospects of success against this competitor.

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