Rondell Data Corporation case study

1. Explain the source(s) of conflict at Rondell using the concept of variety. HINT: Think about the 4 major departments discussed in the case: production, sales, research, and engineering services. For each department, identify the disturbance variety (both external (e.g., customers) and internal (another department) that the department is affected by. Is each department able to handle all the disturbance variety? (7 marks, max 700 words)

2. Now explain the source(s) of conflict at Rondell using the concepts of departmental differentiation and integration proposed by Lawrence & Lorsch. HINT: In your answer, assess the level of differentiation in the organization, issues it might be causing, and evaluate whether there is sufficient integration to deal with the current level of differentiation (5 marks, max 500 words)

3. What might be the solution? To answer this question, choose one of the ‘frames’ below:

a. You can frame your answer using Ashby’s Law of Requisite Variety. HINT: You could suggest specific strategies to balance the variety equation, such as decreasing variety at the source, increasing variety handling capability at the point of impact, or both.

b. You can frame your answer using the concepts of differentiation and integration of Lawrence of Lorsch. HINT: Is the level of differentiation appropriate given the overall environmental uncertainty? Is yes, how can integration be increased? In no, how can differentiation be reduced?

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