Product failure ( the new coke )
The paper is expected to be 8 pages in length (single spaced) exclusive of appendices, bibliography, etc. It should be reflective of graduate-level work and include substantive analysis of the topic chosen.
This option requires the student to perform a literature review of a well-known project success or failure and to discuss the specific causes for the project success or failure. The literature review should cite no less than four (4) sources related to the project. The paper should focus on:
1. An overview of the context of the project—why was the project undertaken? What were its goals?
2. The actual results achieved—what happened?
3. Discussion of the reasons for the success or failure. What factors contributed to the success of failure?
4. Lessons learned. What practical lessons can we take from the project being studied that would aid us in better performing projects?
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