Organization Evaluation: Apple PR
Illustrate how well, or not, Apple Company utilise the roles of public relations, and at least two other media in the marketing communication mix. Please choose the two media from:
The review must include a critical evaluation of the principles, practice and effectiveness of public relations and and least two other of the marketing communication tools. It is possible to break the content and it is possible to include graphics(Even screen shots is ok) to illustrate the evaluation.
The advertising section must cover press, broadcast and electronic media whilst for the the sales promotion section, you will need to look for examples of save, free and win promotion as well as any loyalty schemes.
In the direct marketing section, consider telemarketing and the use of direct mail and the database, as well as any electronic media.
The Public Relation section will need to assess both media coverage and any direct campaigns to particular stakeholders.
It is required to analyze and evaluate the effective usage of the marcomms media and not just describe.
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