Marketing Groupon and Living Social
Describe in detail the business model employed by Groupon and Living Social. These Internet businesses are competing directly against each other in daily deals. Investigate differences (and similarities) in the marketing strategy currently employed by each company. Groupon has introduced in the last couple of years new products “Groupon Now” and “Groupon VIP” among others. Describe how these new products work and evaluate their prospects. Conclude by presenting your critical assessment of the long-term outlook for these daily deal sites.
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