Marketing and the marketing approach
‘Despite the emphasis on marketing and the marketing approach, marketing is still rhetoric rather than reality in far too many businesses’
(Drucker, 1973: 64).
a. Critically evaluate the extent to which marketing is rhetoric or reality in your organization.
b. How can what you have learned in this module help you provide marketing leadership in your professional life as leader and top-manager/director?
c. What has been your personal experience of this module?
d. How does the module connect to other modules you have studied (modules (1) leadership, (2) financial, (3) accounting, (4) innovation)?
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