marketing activities of Kettle Chips

marketing activities of Kettle Chips
SCENARIO

Acting as Marketing Consultants you are to investigate and analyse the main UK marketing activities of Kettle Chips http://www.kettlefoods.co.uk/.

Kettle have been manufacturing potato chips for 30 yrs and in 1987 established themselves in Norfolk, England. They claim to be pioneers of the kettle cooking style that?s become the gold standard for all-natural potato chips and use all-natural, non-GMO ingredients (http://www.kettlebrand.com/about_us/the_real_kettle_chip/).

TASK

Your task is to produce a detailed marketing report focusing on the potato chips (crisps) market (8000 words maximum excluding references/ appendices) that analyses the above organisation in the following areas:

? An audit (internal and external) of the organisation
? Recommendations for taking the organisation forward in the potato chips market.
STRUCTURE

? Introduction
? UK Market Data
? Internal Analysis- The Marketing Mix
? External Analysis- Macro Environment and Micro Environment
? SWOT Analysis
? Recommendations
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