Individual Case Study Report

Individual Case Study Report
Project description
You are required to conduct a macroeconomic assessment of the EU based on last 2 years(2012-2014)You should avoid using references older than 2010.
Identify and explain the key drivers(Pestle) which are impacting on businesses within this trading block.
Evaluate and discuss the business challenges affecting the EU resulting from global developments such as globalisation and the policies of the WTO.
Explore and propose judgements as to how you feel these business challenges are affecting organisations and how they can respond to these.
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