How to identify and engage with online influencers in the [fashion) industry, and pitfalls to avoid.?ou can choose to focus on B2C.

How to identify and engage with online influencers in the [fashion) industry, and pitfalls to avoid.?ou can choose to focus on B2C.

Source: McDonald, M. and H. Wilson (2011). Marketing plans: how to prepare them, how to use them. Chichester, Wiley. Chapter 7 [the 6Is
framework is also described here: https://lpu.blogs.usj.edu.lb/wp-content/blogs.dir/31/files/2011/08/McDonald-Wilson-les-6I.pdf]

-technographic profiles!!!, framework who are influencer, how to identify them and how to motivate them?
Forrester; More here: https://www.slideshare.net/jbernoff/social-technographics-defined-2010

-to use model from slides which would be relevant about 3-4 other models should be used in the work!!!( the slides where are all the frameworks I will upload separately)
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