How digital is changing our lives and the marketing communication industry
Today, we looked at the mobile revolution. How digital is changing our lives and the marketing communication industry. Attached (TV most powerful medium in.pdf AND InfographicAustraliawebversion.pdf ) you’ll find a newly released study from Millward Brown which describes how Australians are living digitally. In your next blog, you are to examine this study and make three recommendations for advertising managers. You could consider, for example, the differences between Australia and the global norm. What does it mean for advertising managers when people are “stacking” their viewing rather than “meshing” their screens? And what about the lower receptivity to advertising on laptop and tablets than on TV? Do you think we are as sceptical as the study suggests? Choose any aspect of the study you think has particular relevance for advertising managers and then make three recommendations.
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