This assessment requires your analysis of the HOLDEN AUSTRALIA & NEW PRODUCT SUCCESS case, which has been posted to Blackboard. The focus is on identification of the central problem that requires marketing research, and then consideration of appropriate exploratory research.
1- I almost finished the first and second and third part of this assessment, and I need to do number 4 and 5 of this assessment.
(4) Discuss the appropriateness of the Repertory Test (also known as Repertory Grid Analysis, Kelly’s Triads, Triad Sorts) for addressing any one of your objectives. Briefly outline how the technique could be implemented to address the objective.
(5) For a different one of your research objectives, describe in your own words how the application of another qualitative research technique (other than Repertory Test) could be useful in the project’s research design. Briefly describe how you would collect this exploratory data.
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