Ford Focus Electric 2014

Ford Focus Electric 2014

Identify target market with complete justification for your selection. your description should be comprehensive. it should be clear who your TARGET IS AND what your target is like. Specify the size of the market. there should be psychographic and demographic information as well as needs assessment. address what motivates your target. include market potential as well as sales forecast. remember segments should be homogenous within, heterogeneous without, substantial, and operational. your description should help the reader feel comfortable that these four characteristics exist for your market segment. you may use single , multiple, or combined target markets, but specify what approach you have selected. Discuss the impact of the decision making unit (DMU) relevant ti this target market, and the implication of the DMU. Be thorough. how big this market/. Be specific about the media your target consumer. Be specific about their needs. Identify where,when,how,and why they shop. Discuss their price sensitivity. This section should be so descriptive, the reader feels as though he/she knows individuals in the selected target market.

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