Export Plan, International environmental factors
You are required to develop a detailed export plan for a hypothetical Australian business:
Your Australian company has developed and is now selling an electric car nationwide. You know that there is a huge market in North America for cars.
The plan should address:
? International environmental factors
? International market research
? Selection and entry to the chosen market/s
? Strategies for product, place, promotion and price in the selected market/s
The plan should be professionally presented as a report, following the Austrade-export-plan-template. Additionally, appendices should be included with research data or other material that supports the content of the plan proper.
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