Evaluate a health related website e-commerce operation

Evaluate a health related website e-commerce operation

Option 2 (i) The purpose of the website should be outlined
(ii) The website should then be analysed using Webqual
(Barnes and Vidgen, 2001) and relevant accessibility measures.
(iii) The e-commerce operation should be critically evaluated
using the Value Creation model of Amit and Zott (2001)
especially pp503-511
Amit, R. and Zott C. (2001) Value creation in E-Business,
Strategic Management Journal, Volume 22, Numbers 6-7, pp493~
Barnes, 5., & Vidgen, R., (2001) An evaluation of cyber-
bookshops: the WebQual method, International Journal of
Electronic Commerce, Volume 6, Number 1: 11-30

Assessment Report – students should apply Webqual, or a modified version,

format to the evaluation of a website. Accessibility issues must be
covered. The website should then be evaluated using the Value
Creation model of Amit and Zott.
The work will thus be in a report format and will involve a
significant practical element. Nevertheless, it must have a
significant academic underpinning.

Word limit 4500 words (not including refs) Word Count should be included.

Word Limit Penalty
10% excess No Reduction
20% excess 5% Reduction
30% excess 10% Reduction
40% excess 15% Reduction
50% excess 20% Reduction
Above 50% half the total marks
Assessments in excess ofthe ward limit will be penalised in accordance with the above scale. Where this is
now mriate lease sect‘ tmdf or slate the method on intend to use

Learning On completion of the module students should be able to:

outcomes to (a) Understand the nature of MIC systems and how they improve

be examined management decision making

in this (b) Evaluate the strategy of MIC systems in different types of

assessment Organisation
(c) Identify the factors leading to innovation in MIC systems and
understanding the limits of application
(d) Demonstrate how MIC systems are able to integrate the
various management functions to enhance the overall
performance of organisations

Assessment criteria Explanatory comments on the assessment Maximum