Ethical aspects in marketing / companies & consumers and trade fair
The discussion started with “Coca-Cola and Innocent Drinks”…
Companies might overtake others – including their missions, visions, philosophies, … ? the success of Innocent Drinks is based on their philosophy – could Coca-Cola keep this and keep in the phase of expending the reputation?
? Consumers which feel social responsible prefers companies taking the social responsibility. Name the risks for companies putting this into focus as their business model or labelling themselves “social responsible, ethical, etc”
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