Coursework Title:
Assignment : NAME OF VENTURE IDEA CHOOSEN BY STUDENT
Task Details/Description:
There are two parts:
1. Students should improve their existing essay describing a venture idea, in particular
taking into account the feedback provided by the module leader. The criteria and
assignment instructions remain the same for the referred essay as compared to the
original essay submission. See description below
2. In addition to the core essay, students should submit a statement of how they
improved their essay compared to the first submission.
In this assignment students will apply theory and evidence covered in the module and develop
one venture idea. Students should describe their idea similar to a short version of a business
plan directed at a potential investor. This includes making a case for the viability of the venture
idea, spelling out the business model (i.e. logic of value creation and capture), customers,
markets, financing and other resources, sustainability of the idea over the longer term
(covering at least the first 3 years of trading) etc. Students are free in their choice of idea, i.e.
these could take the form of business ventures, social ventures or business-cases for
innovations to be introduced in the private, public or third sector. Consequently the potential
investors at which the venture idea is targeted can take the form of venture capitalist, banks,
government funds, impact investors or philanthropists to name a few. It is important that
students spell out the target investor at the beginning of their essay. Students may also wish
to build on their insights generated in assignment 1.
Details of the assignment including which areas are expected to be explored to ensure that
the venture idea is described in sufficient depth, an example structure of the essay as well as
detailed evaluation criteria will be made available at the beginning of the module. Evaluation
criteria include the originality and feasibility of the idea, i.e. the quality of the business case, as
well as evidence of application of theory and evidence discussed in class.
Module Learning Outcomes Assessed:
1. the ability to apply relevant economic and management principles, concepts and tools to
the analysis of issues faced by new businesses related to the emerging markets
environment, and
2. an understanding of the implications of the emerging market environment for both business
creation and innovation.
REFERRED COURSEWORK ASSIGNMENT – 23. an understanding in broad terms of the strategic options available to owners-managers of
new businesses in an emerging market economies environment.
Presentation Requirements:
Word document
Word Count:
Part 1: Maximum 2000 words for essay plus 200 words for self-reflection (see
Appendix 2 for details).
Part 2: Maximum 400 words for statement of how student improved essay.
Font Size: 12
Line Spacing: 1.5
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