E-commerce business report
Your job therefore is to develop an online business case of 3,000 words for the Book Emporium with a website output. Your assignment should have covered the following areas:
1) Clear Understanding and explanation of the online book publishing business environment illustrated by analysis such as PESTLE, SWOT or Porters five forces to highlight business areas of growth and efficiency. In addition to this you will need to justify your decision making on the chosen publishing platform. You will be expected to critically compare and contrast multiple platforms and define the best one for the business.
2) Clear analysis of expected e-business improvements to the business. Focus on profitability and efficiency based on business model generation. As part of this you will need to develop a pricing strategy and revenue model underpinned by a clear Business model. Use the Business model Canvas to help you define your ideas in this section.
3) Construct a fully functioning HTML e-commerce website using a development tool Dreamweaver. You will be expected to define a suitable URL with consideration given to infrastructure. Your website should contain at least 7 pages of your choosing and should encompass in detail all the aspects discussed in your report.
4) Critically analyse and discuss how you will take payment for products sold through the website. In addition to this you will need to define the advantages and risks involved in undertaking the changes for the business, with particular attention to security issues.
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