Does marketing research have any impact on the product’s competitive advantage
1) Using the product Tampon, identify one new global market that your product should consider. Include culture challenges
it faces and whether or not it you believe it would be successful.
2) Write a 4-5 paragraph summary on the importance of marketing research and it?s whether or not you believe the product managers are using it effectively with your chosen product from week one. Does marketing research have any impact on the product?s competitive advantage? Why or why not? Does market research factor into the distribution channel decision? How is market research included in the advertising process? Include whether or not you believe market research is conducted only at the beginning of the product life cycle and explain your rationale.
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