Could you come up with a good title
Choose a company/organisation which is problematic in some way, and whose problems you can analyse
E.g. a company which is doing badly in the recession, or one which is doing well but for whom the question is how to continue doing well.
5) Choose a title which gives you a chance to discuss in an analytical way
E.g. ‘Glasgow Rangers Football Club’ is not enough as a title – it limits you to just being descriptive; but, for example, ‘What does Glasgow Rangers have to do to return to profitability?’ is a much more interesting question, which allows you to analyse their situation and make recommendations.
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