Consumer Behaviour case study analysis
The individual coursework assignment deadline will be announced on Blackboard.
Maximum length of the individual coursework submission is 1,000 words, excluding appendices,
bibliographies, tables, and diagrams, and should be referenced in the Harvard style.! !
100% orginal individual coursework cannot be plagiarised.
The individual coursework is based on a case study, accompanied by detailed marking criteria
to be provided. !
Students will be expected to produce a response to the section headed YOUR TASK, which
will involve applying consumer behaviour concepts and theories to a marketing related problem.
All solutions proposed must be justified through the identification of appropriate key concepts
and theories taught in or relevant to this module. !
INDIVIDUAL ASSIGNMENT: Mr and Mrs Bradford visit IKEA LEEDS
Calling on the material that you have been taught or have learned from your own reading and
individual/group study, review the case above and discuss how the theoretical foundations can
be used to guide and inform the decision process. Comment also on the frameworks as they
appear, so as to demonstrate an understanding of them as well as your ability to apply them. !
Then consider what the implications of the diverse preferences of the individuals involved in
the case are on retailers of furniture and comment on whether the frameworks you bring into
your review offer and value or insights to that industry for marketing purposes.
Your report should follow the standard report structure as follows –
Introduction/terms of reference
SEE your detail task on the case study file from page 6 INDIVIDUAL COURSEWORK
Kindly be noted that 100% original work is needed and will submit to turnitin..
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