Consumer behaviour

Consumer behaviour

“The study of Consumer Behaviour is essential for the successful development and implementation of marketing strategy”

Do you support this statement? Justify your answer by gathering evidences from a wide range of scholarly research in the field of Consumer Behaviour studies.

A good starting point to approach this essay is by looking at the ‘overall model of consumer behaviour’.
You may use any specific industry/brand as an example to reflect your opinions. For instance – fast food industry/McDonalds etc.

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