Business Environment and Society
Communications for Marketing and Advertising 2013-14
You have been employed as a consultant for the Air Ambulance and must suggest a suitable marketing communications campaign. As part of the brief you need to pitch your ideas for the best marketing communications campaign to representatives of the Air Ambulance and your tutor. The individual pitch should be no longer than 5 minutes and you are expected to produce suitable drafts of marketing communications material that you will use for the campaign including a draft of a press release and at least one other piece of marketing communications material. The pitch will be recorded, the best of which will be sent to the client for consideration.
Guidelines:
For the pitch you should include:
A brief paper based explanation and justifying of your promotional campaign.
Your own clear communications objective.
Tactics that must include examples of promotional materials including:
Advertising material which may be include a storyboard, a radio script, press advertising, magazine advertising, online.
List of media class and vehicle for any suggested advertising.
Public relations: of which a press release draft should be included.
List of target media for the PR activity.
Any other suggested and relevant promotional material examples.
Learning outcomes met with this assignment.
a. Construct a set of key marketing communications messages from a creative brief
b. Design and develop effective textual integrated communications material across a range of media
c. Construct an effective press release.
Content is organised and appropriate; coherent; flow of information, arguments, and concepts
Knowledge and Understanding 40%
Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question
Application 20%
Application of theory or practical examples given appropriate to context
Analysis and Recommendations 20%
Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations
Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question
Application of theory or practical examples given appropriate to context
Analysis and Recommendations
Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations
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