Breitling Swiss Luxury watch

Looking at the Breitling and Bentley collaboration campaign, what were Breitling’s objectives? What did they do and why did they do what they did? What may they be hoping to do in the future…?
What is the message they are trying to convey?

Why: Gain market share, etc.
Gaining competitive edge over between brands eg. Rolex, IWC, etc.
What: Future aims and goals, etc.

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