Applied Marketing Research

The purpose of this assignment is to provide you experience with designing a research study, and writing a research proposal. It is useful for planning a study (and for getting critical feedback before undertaking the study) and answers the following questions:

• Why do we need this study?
• What do we already know about the problem (Literature review, Theoretical background)?
• What is your research question? What are your hypotheses/propositions?
• How do you measure your variables?
• What kind of data do you need to answer the research questions?
• How will you analyze the data?
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